LEKPAS, one of the biggest and oldest asset-based transportation companies in western Lithuania, a holder of branches in Germany and Poland, announced a change to its visual identity to reflect its significant business expansion and a shift toward connected logistics. The first brand refresh since 1994 includes a new logo and colors to better reflect the fast-growing corporate family, its strategic unity, competence, and a commitment to connected logistics. Connected logistics — the logistics of the next generation, where IoT, cloud, and data analytics are the key drivers for efficiency and transparency — has become the focus of LEKPAS after it started pursuing digital business transformation at the beginning of 2022.